I D E N T I T Y
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2015, Mexico City

Graphic identity for Arredondo\Arozarena, an Art Gallery based in Mexico City founded by the couple Andrés Arredondo and Georgina Arozarena. The backslash used in their logo derives from the symbol's use in programming languages. The backslash can express either value changes in one variable or inverse relationships between two values throughout the script.
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